When sales and marketing report to different people, pipeline falls through the gap. A combined engagement makes one experienced leader accountable for the whole path from first touch to signed contract.
It's the role larger companies call a Chief Revenue Officer, scaled to where your business is today.
| Option | Fractional CMO | Fractional Sales Leadership | Sales + Marketing |
|---|---|---|---|
| Best when | You sell well, but there's no predictable flow of qualified opportunities. | Interest is there, but deals stall, or the founder is still the only closer. | Sales and marketing are disconnected and growth depends on fixing both. |
| What I own | Strategy, positioning, demand generation, content, digital and marketing operations. | Sales strategy, process, pipeline, forecasting, team coaching and key deals. | The whole revenue engine, from positioning to close, with one plan and one set of numbers. |
| Typical investment | Around $10,000 + GST per month | Around $10,000 + GST per month | Around $15,000 + GST per month |
| Learn more | Fractional CMO → | Fractional Sales Leadership → | Book a Growth Session → |
Targets, pipeline and marketing activity are planned together and reported against the same revenue goal.
Lead definitions, follow-up and messaging are designed together, so marketing produces the opportunities sales actually wants.
What buyers say in sales conversations feeds straight back into positioning, content and campaigns.
One senior point of accountability instead of coordinating separate sales and marketing advisers.
Budget and effort move to whatever is constraining growth this quarter, in sales or in marketing.
Process, playbooks and dashboards are documented so permanent leaders can be hired into a working system.
Marketing leads the early stages, sales leads the later ones, and one person is accountable for all five.
Diagnose
Position
Generate
Convert & Close
Optimise
A 30-minute conversation will usually make it clear whether the constraint is in sales, marketing or both.
Book a Growth Session