Fractional market-entry leadership for international software and technology companies building their first commercial presence in the region.
From the entry plan and first reference customers to partners, hiring and handover, without the cost and risk of an early country-manager hire.
You have product-market fit at home. Buyers in ANZ and Asia Pacific still need local proof, local relationships and a reason to trust a vendor with no one on the ground.
The first year sets the trajectory. It pays to get it right.
Target segments, priority accounts, positioning and pricing adapted for ANZ and APAC buyers.
Opening doors and closing the first reference accounts the rest of the market will look to.
Resellers, integrators, distributors and alliances that give you reach and credibility fast.
Messaging, content, events and campaigns that speak to the region rather than head office.
Recruiting and onboarding the first local team, then handing over a working operation.
Forecasts, reporting and a clear voice for the region in head-office decisions.
First employee across Asia Pacific and Japan, reporting to the CEO of this UK software vendor. Built the regional channel, inside sales and engineering team, closed more than 250 deals and served as a director of the Australian entity.
Market-entry partner for this social customer service platform. Signed foundation customers Air New Zealand and ANZ Banking Group, then expanded into eCommerce, utility, telco and airline clients across the region.
Commercial lead at Asia Pacific entry for ETI, DecisionPoint and Internet Sheriff, including $7M+ in sales to Telstra, Commonwealth Bank, ANZ and Singapore government agencies, and a place in Symantec's worldwide managed services program.
First employee at Australian SaaS company SCIAR Systems, closing its first European enterprise contract: a two-year partnership covering terminals across the Amsterdam–Rotterdam–Antwerp port region.
Market, competitors, segments and channel landscape, turned into a practical 12-month entry plan with targets head office can sign off.
Priority-account campaigns, partner recruitment and hands-on selling to win the first reference customers.
Hire and onboard the local team, embed the sales process and reporting, and step back once it runs without me.
Typically engaged as fractional sales leadership, around $10,000 + GST per month, scoped to your region and targets.
A 30-minute conversation about your product, your timing and what a realistic first year looks like.
Book a Market Entry Discussion